Sunday, January 23, 2011

INFLUENCERS: How Trends & Creativity Become Contagious

INFLUENCERS FULL VERSION from R+I creative on Vimeo.

I am currently reading The Tipping Point by Malcolm Gladwell. I picked up the book after reading a quoted passage in featured in this film, INFLUENCERS. The film, just like the book, highlights the idea of influence and stickiness in the creative world such as fashion and music. The book goes well into detail how such epidemics get started, but the film shows a wealth of New York-based creatives being interviewed and they offer their own respective insights into what it means to be influential and how that notion is achieved. I highly recommend the book as well as watching this film first.

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